Social Media Lessons Learned from the Avon Lady!
As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How do you convince a prospect to purchase your products rather than your competitors?
As I was reviewing our social sales reports, I suddenly remembered “The Avon Lady”!
Even though I am dating myself, the Avon Lady was the best example I can think of for sales and social engagement. For those of you who have never been to a representative party, the lady in question would come to your house and present a “show and tell”. You would gather all your friends to try the products. The collection of lipsticks, perfumes and creams filled the room with all kinds of flowery scents. It was a very pleasant feeling and encouraged to buy.
How the Avon Lady Was So Effective:
She connected with you on a personal level
She was engaging and wanted to find out your interests
She built trust by appealing to your needs
She interested you in her products by having you try them
Best of all she closed the deal… Why? Because she has created a relationship with you and a need for her products
Read more…

Social Media Lessons Learned from the Avon Lady!

As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How do you convince a prospect to purchase your products rather than your competitors?

As I was reviewing our social sales reports, I suddenly remembered “The Avon Lady”!

Even though I am dating myself, the Avon Lady was the best example I can think of for sales and social engagement. For those of you who have never been to a representative party, the lady in question would come to your house and present a “show and tell”. You would gather all your friends to try the products. The collection of lipsticks, perfumes and creams filled the room with all kinds of flowery scents. It was a very pleasant feeling and encouraged to buy.

How the Avon Lady Was So Effective:

  1. She connected with you on a personal level
  2. She was engaging and wanted to find out your interests
  3. She built trust by appealing to your needs
  4. She interested you in her products by having you try them
  5. Best of all she closed the deal… Why? Because she has created a relationship with you and a need for her products

Read more…

“Lead” Your Business to the Next level
As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI.
Why? Is it Because…
You lack of time because you are running a small business and there is only so much you can do in a 24-hour day
You have other priorities like getting the work done or fulfilling your orders
You don’t have a budget to hire someone to help you
All are very valid reasons for not “nurturing” these leads. The end result is the loss of business and sales. Here are a few suggestions that have helped our business move away from survival mode to build mode.
Read more: http://bit.ly/WSTLeadBiz

“Lead” Your Business to the Next level

As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI.

Why? Is it Because…

  • You lack of time because you are running a small business and there is only so much you can do in a 24-hour day
  • You have other priorities like getting the work done or fulfilling your orders
  • You don’t have a budget to hire someone to help you

All are very valid reasons for not “nurturing” these leads. The end result is the loss of business and sales. Here are a few suggestions that have helped our business move away from survival mode to build mode.

Read more: http://bit.ly/WSTLeadBiz

It is so hot in Cartagena, Colombia that you need to keep hydradated. Coconut water from a fresh coconut will provide you with electrolytes.
Street vendors will cut one open for you. Ask for a “coco frio” most coconut carts have coolers.

It is so hot in Cartagena, Colombia that you need to keep hydradated. Coconut water from a fresh coconut will provide you with electrolytes.
Street vendors will cut one open for you. Ask for a “coco frio” most coconut carts have coolers.

Colonial balconies and vivid colors. #Cartagena, #Colombia #travel #tourism

Colonial balconies and vivid colors. #Cartagena, #Colombia #travel #tourism

There are many plazas in the old city of #Cartagena, #Colombia. Big trees like this one provide shade on a very hot day. #travel #tourism

There are many plazas in the old city of #Cartagena, #Colombia. Big trees like this one provide shade on a very hot day. #travel #tourism

This is the thinist street in #Cartagena, #Colombia. It is dotted with beautiful colonial houses. #travel #tourism

This is the thinist street in #Cartagena, #Colombia. It is dotted with beautiful colonial houses. #travel #tourism

I love the way New Yorkers value and teach #organicfarming and #sustainability. A group of schoolchildren was out on a field trip at #unionsquare Farmers Market #education #goodstart

I love the way New Yorkers value and teach #organicfarming and #sustainability. A group of schoolchildren was out on a field trip at #unionsquare Farmers Market #education #goodstart

LinkedIn Has the PULSE on Connecting NEWS
http://websuccessteam.com/WSTblog/2014/05/linkedinpulse-on-connecting-news/
Digital Diversity in the Big Apple
http://websuccessteam.com/WSTblog/2014/05/digital-diversity-big-apple/
Because diversity in the workplace is an important dialogue for who we are as a society, Hot Ice Media attended Digital Diversity Network Content Strategy Salon (#DDNO) sponsored by Viacom and The Walt Disney Company. The evening’s focus was a panel of industry heavyweights to discuss “how to build buzz, viral traffic and increased ROI for your brand while establishing vital connections within an assembly of the most diverse professionals in the digital media and tech sectors.”

Digital Diversity in the Big Apple

http://websuccessteam.com/WSTblog/2014/05/digital-diversity-big-apple/

Because diversity in the workplace is an important dialogue for who we are as a society, Hot Ice Media attended Digital Diversity Network Content Strategy Salon (#DDNO) sponsored by Viacom and The Walt Disney Company. The evening’s focus was a panel of industry heavyweights to discuss “how to build buzz, viral traffic and increased ROI for your brand while establishing vital connections within an assembly of the most diverse professionals in the digital media and tech sectors.”

More and more people are going on social platforms like Twitter to voice complaints. Smart businesses are taking notice and mitigating damage control by engaging customers and taking care of their problems immediately.
http://websuccessteam.com/WSTblog/2014/04/social-care-twitter-show-customers-care/

More and more people are going on social platforms like Twitter to voice complaints. Smart businesses are taking notice and mitigating damage control by engaging customers and taking care of their problems immediately.

http://websuccessteam.com/WSTblog/2014/04/social-care-twitter-show-customers-care/